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Aug 10, 20211 min read
Should my small nonprofit make a video?
Three things to consider before choosing to make a video.
Apr 30, 20211 min read
Your audience wants help - not videos
People want relevant info. They don’t want videos, articles, gifs, podcasts, etc for the sake of them. They just want the damn info. So,...
Apr 24, 20211 min read
Myth: “Build it and they will come”
A quick Google search will reveal that the quote is always misquoted. Also, many communicators, business owners, artists, and marketers...
Apr 23, 20211 min read
Fear. Maybe the final hurdle.
As a comms guy, I make the case for certain strategies. As video guy, I make the case for certain tactics. As a nonprofit guy, I connect...
Apr 19, 20211 min read
Don't believe all the nonprofit video advice out there
Google "Nonprofit videos". The first page (for me) is a list of pages titled "inspiring videos" and "tips for storytelling" etc. DON'T...
Apr 15, 20211 min read
Is fast, catchy content maybe bad?
Media is now made, used, and connects at an unimaginable, massive speed and scale in an infinite digital sphere. Marketers, publishers,...
Apr 14, 20211 min read
High or low production videos?
First, loose definitions: High = specialty cameras, mics, and recorders. Specialty lighting. Editing and effects that give it a polished,...
Apr 13, 20211 min read
What is a nonprofit strategic comms video?
What is a “strategic comms video”? It's a video that fortifies your strategic comms goals. Example: Your organization's goal is to...
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